Introduction

Glassdoor is considered as one of the most popular platforms in which employees can share about their experience of working in different companies. This platform helps to provide honest insights about any company’s culture management style, salaries, work life balance and more things that are related to work. This platform is extremely useful for employers and job seekers to see the reviews and get benefits from them.

If someone is a manager or job seeker then they can use Glassdoor to analyse the reviews and then they can make better decisions. It is important to know how to get useful information from the website because simply reading the reviews is not enough. This article will provide a detailed guide about how to analyze and gather insights from Glassdoor reviews.

Importance of Glassdoor reviews

The reviews are usually by free employees that have firsthand experience at the company. These reviews are useful to provide honest honest feedback because employees share only real opinions about the workplace conditions that they have experienced in their job. It is also useful to analyse multiple reviews which helps to keep track of how a company is improving or either declining in their condition.

Another theme is about management and leadership that usually have questions like whether the company’s leaders are supportive or communicative and do the employees feel valued by the company and management? Next theme is about salary and benefits that include questions from many individuals like are salaries competitive with industry trends in the company they are applying for or are there any other benefits like health care bonuses or paid time off that are satisfactory?

These reviews help the job seekers to decide whether they want to apply for the company or the company is a good fit for them. It is also useful for employers because it allows them to improve the company culture and policy based on the feedback that they have received at Glassdoor.

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Extraction of meaningful insights from Glassdoor reviews

Collect enough reviews

The first step that is useful to analyse the reviews is gathering a large amount of samples from the site. It is important to look at enough reviews because only looking at a few reviews does not give a complete picture. Firstly it is important to focus on reviews that are from the past 6 to 12 months in order to get updated information. Also look at different job roles from the company because employees from different departments can have different experience at the same company.

It is also important to compare different locations of the company because an office in one city can have a different work culture from another office at another location. Also try to look at different reviews like one star, two star and five star to get the balanced insights about a company. If any company has a large number of reviews the individuals can read only 20 to 30 in order to gain a good idea about the overall experience but it is important to read well distributed ones.

Identify common themes

After collecting enough reviews now it is important to look for patterns. The common themes in these reviews are: The first theme is about company culture which includes: are employees happy with the company working environment and values? Does the company have an inclusive or toxic work culture? The second common theme is work life balance which includes common questions like: do employees feel overworked in the company or does the company offer flexible working hours?

Another theme is about management and leadership that usually have questions like whether the company’s leaders are supportive or communicative and do the employees feel valued by the company and management? Next theme is about salary and benefits that include questions from many individuals like are salaries competitive with industry trends in the company they are applying for or are there any other benefits like health care bonuses or paid time off that are satisfactory?

The last theme is about career growth opportunities which include the reviews of employees about how they can grow within the company and is there any need of training and mentorship followed by workplace involving questions. Does it include a workplace that is friendly or inclusive or are there any complaints about favouritism or discrimination?

Analyzing reviews over time

Now it is important to check the company’s review with the changing of time because a single negative or positive review doesn’t define a company so it is important to check all the feedback that are changed over time. If the reviews about the company are improving then it means that the company is now addressing problems and making positive changes. On the other hand, if the reviews are declining then it means that the company is facing management issues and declining over time with other problems.

Also individuals can look at the rating from different years of the company and then compare if the rating is increasing or decreasing with the passage of time. For example, if any company has a rating of 4.0 in 2020 and now it has dropped to 3.2 then it is a sign that the employees are not satisfied at the company.

Paying attention to specific keywords

There are many employees who often use similar words and phrases when describing their experiences and the reviews. It is a good practice to search for certain keywords that can identify the key issues related to your research. For example, there are many positive keywords like supportive management, growth opportunities, fair pay, good work life balance that are used to search for positive reviews of the company.

The negative keywords that are used can be toxic culture, long working hours, poor leadership and no career growth. If someone sees the particular keyword appear in multiple reviews about the company then it shows that the company follows a strong pattern.

Conclusion

These reviews are useful to provide honest honest feedback because employees share only real opinions about the workplace conditions that they have experienced in their job. It is also useful to analyse multiple reviews which helps to keep track of how a company is improving or either declining in their condition. Firstly it is important to focus on reviews that are from the past 6 to 12 months in order to get updated information.

Also look at different job roles from the company because employees from different departments can have different experience at the same company. It is also important to compare different locations of the company because an office in one city can have a different work culture from another office at another location. On the other hand, if the reviews are declining then it means that the company is facing management issues and declining over time with other problems.

Also individuals can look at the rating from different years of the company and then compare if the rating is increasing or decreasing with the passage of time. The last theme is about career growth opportunities which include the reviews of employees about how they can grow within the company and is there any need of training and mentorship followed by workplace involving questions.